While outbound sales may seem simple at first glance, the reality is much more complicated.
It takes an average of 18 calls to close a sale, and the callback rate is usually below one percent.
Furthermore, people have lost trust in traditional advertising for at least two decades.
And, according to recent surveys, 90 percent of businesses are more likely to trust recommendations from their peers.
Context is everything in social selling
In social selling the inbound way, you must engage with your audience and establish yourself as a trusted resource.
It’s not about pitching your products, but about providing insight to your audience.
When done properly, social selling can turn your prospects into leads and nurture them toward becoming customers.
Social selling is the process of creating a meaningful relationship with a potential buyer through social media.
Effective social selling works like a concierge service.
The salesperson makes themselves available to the buyer, providing helpful information, solutions, and value. As a result, the prospect becomes a customer.
When you social sell, you create a personal connection and develop a relationship with your prospects.
LinkedIn is one of the best places to do this. The key is to not sound like a salesperson.
When you introduce your company, don’t talk about your company’s profits.
Rather, try to provide value. Similarly, when you engage with customers through social media, don’t sound like a salesperson.
This can come off as disingenuous and has disastrous results.
You should be yourself and engage your audience as you would if you were in a real conversation.
Be yourself on social networks
If you want to succeed at inbound selling, you must be yourself on social networks. People will notice if you try to fake it.
It’s not a good idea to try to become a cynic or pretend to be someone you’re not.
Instead, talk to customers and prospects the way you would in real life.
One of the best ways to be yourself on social networks is by sharing valuable content. This will help you align your sales and marketing efforts.
Sharing relevant content with your followers can speed up the process of getting people’s attention.
Also, sharing your content will help you create relationships with them.
Be yourself on LinkedIn
Personal branding is the cornerstone of social selling on LinkedIn.
Whether you’re talking to colleagues, current clients, or potential clients, you need to create a profile that reflects your brand’s identity.
Your name and profile picture should be creative, and you can even use emojis to extend your brand.
The headline on your LinkedIn profile is your sales pitch It should quickly and succinctly explain what you offer and why someone should choose you.
In addition, a good bio is a recipe for great storytelling.
LinkedIn is a great platform to showcase your expertise.
Use your experience section to highlight your work history and achievements, and include relevant information in your profile.
You can also use the search function to expand your network.
You can also join LinkedIn Groups relevant to your industry.
LinkedIn also has a professional social selling tool called LinkedIn Sales Navigator, which enables you to target the right people and companies.
Be yourself on Twitter
When it comes to social selling, the best way to get your message across is to be yourself.
This tactic helps you establish credibility and authority while building trust-based connections.
If you want to be successful with social selling, remember to be yourself in all social media platforms, not just on Twitter.
Being yourself on social media is not difficult, but you must be very cautious.
Don’t push your product or service too hard, and make sure you follow the guideline
You can join groups and participate in discussions to establish yourself as a thought leader.
You can even host Livestream sessions to engage with your followers!
Be yourself on Facebook
One of the most powerful social selling tactics is to be yourself.
Using Facebook and other social networks allows you to engage with your target audience in a more personal way and build trust.
This tactic will help you to build your expertise and credibility.
You can also use social networks to connect with people who are in your target audience’s target market.
Social selling is a relationship-based process and establishing yourself as a thought leader is crucial to your success.
You do not want to push your sales pitch, but rather guide your audience toward the best purchase decision possible.
To achieve this, create a persona that will stand out from the crowd.